The Philippine Information Agency (PIA) was founded on Christmas Eve of 1986 through Executive Order No. 100 signed by President Corazon Aquino.
In the EO’s first paragraph, it noted:
“WHEREAS, there is a need for an agency in government with a means to communicate with the people, and in turn for the people to vigorously express their opinions, views and beliefs to the President; and in the same manner, a need for efficient flow of public information required by the people to assist them in decision making to improve overall quality of life..”
The PIA 's aim is to disseminate information about government programs, projects, and services to the Filipino public, with the final goal of seeing the quality of their lives improved and empowered to participate in the country’s democratic processes.
As the only government information network that can reach the grassroots—spanning 16 regional offices and 72 provincial information centers—the PIA is the country’s chief information arm. Its expertise is development communication. PIA also serves as an advertising and public relations firm for the Office of the President, all agencies under the Executive Branch, Local Government Units (LGUs), Government Owned and Controlled Corporations (GOCCs), and Government Financial Institutions (GFIs).
The agency is led by a Director General and a Deputy Director General, both of whom are ranked as Undersecretary and Assistant Secretary, respectively, under the Presidential Communications Operations Office or PCOO.
PIA Divisions and Functions
Office of the Director General (Executive Office)
The Executive Office provides direction and supervision of PIA Operations at the Central Office, Regional Offices, Provincial Information Centers and other Operating Units.
Digital Communications Unit
The Digital Communications Unit provides editorial content of all Agency communication platforms; manage the agency’s social media accounts and website; produce the Agency’s TV program.
Planning and Communications Research Division
The PCRD spearheads the formulation, monitoring and evaluation of the Agency's strategic and operational plans; facilitates the development of communication plans for government policies, programs and projects; and conducts tactical and technical researches for policy development, programs/projects planning, content development and issues management.
Program Management Division
The PMD is in charge of planning, implementation, monitoring and evaluation of programs, projects and activities on public information and communications, including advertisement of government agencies and instrumentalities. It represents the Agency in inter-agency meetings; markets and promotes PIA services and in the process establishes and builds networks and alliances.
Management Information Systems Division
The MISD takes care of the development and maintenance of ICT systems and databases including library and audio-visual archives to aid the PIA head in decision-making and in dealing with its clientele.
Regional Operations Division
The ROD is in charge of the formulation of policies and planning for the operations of the Regional Information Centers; monitoring and evaluation of the operation of the regional and provincial information centers.
Human Resources Development Division
The HRDD works for the development and implementation of human resource development programs and projects for the employees of the PIA and the information offices of its client agencies. Management of the Agency's Merit and Selection Plan, Promotion, Performance Evaluation, Rewards and Payroll benefits.
Creative and Production Services Division
CPSD’s main function is the conceptualization and development of message themes, storylines, scripts, storyboards and texts needed for media production as well as the production of indigenous, print, broadcast, film and e-media materials for interpersonal or mass dissemination.
Admin Division provides the Agency with general administrative support services to include property and supply, motor pool, building and maintenance, records and audio-visual communication.
Finance and Management Division
FMD is in charge of the conduct of study and development of standards on organization staffing, work processes, reporting systems and control, and resource allocation; and conduct of study and analysis as well as provision of recommendation on the existing organization and management improvement in the agency.
16 Regional Offices and 72 Provincial Information Centers
RO and Provincial Infocenters are in charge of planning, implementation and evaluation of the region's work programs in accordance with the Agency priority thrusts and directives in the following program areas/core services:
IEC production and dissemination, communication research, institutional development (networking/alliance building and capability building) and support to Presidential Visits.