By Claro A. Lanipa

PAGADIAN CITY, 20 March (PIA) –  With the aim to help the country’s micro and small enterprises (MSEs), the Department of Trade and Industry IX (DTI-9) launched on Tuesday,  Project Kapatid in Zamboanga del Sur held at Amoroso Building, this city.

The Kapatid Mentor ME (KMM) program is a coaching and mentoring approach where successful firms/ enterprises teach micro entrepreneurs on the different aspects of business operations. It will also assist in growing the micro enterprises by providing skills through the discussion of concepts through lectures and actual mentoring/coaching sessions.

The objective of this program is to produce confident entrepreneurs/businessmen/businesswomen with the right mindset and business know-how.

DTI-9 Regional Director Sitti Amina M. Jain said the KMM program is just a component of a bigger initiative developed by the Philippine Center for Entrepreneurship jointly  implemented with the DTI.

Last year, this program was initially launched in 10 regions, and Region 9 is one of the first two regions to launch the KMM in Zamboanga City and in  Region 6 (Iloilo City),  according to Director Jain.

“For this year, all regions are required to launch the program in at least one province per region. But in our case we go beyond that as we are launching this program in all the provinces in Zamboanga Peninsula. In Zamboanga Sibugay on March 13, Zamboanga del Sur on March 14, Zamboanga del Norte on March 16 and Zamboanga City last September 14, 2017,” Jain disclosed.

Two (2) Kapatid Mentors from Manila; Henry S. Tenedero, president of the Philippine Marketing Association (PMA) lectured on entrepreneurial mind setting and value formation and Victor M. Madlangbayan talked on the marketing aspect of the project.

Other dignitaries who graced the occasion were Pedro Rufo Soliven, executive vice president of the Zamboanga City Chamber of Commerce Foundation Inc. and PCE Coordinator for North Western Mindanao, Mercedes Lourdes S. Quisumbing, PCCI Regional Governor, Engr. Fernando Pameron, president, Zamboanga del Sur Pagadian City Chamber of Commerce Inc., DTI officials and local entrepreneurs. (ALT/CAL/PIA9-Zamboanga del Sur)