CITEM leads delegation of world-class Philippine enterprises, visual artists in Maison et Objet 2025
The Philippines’ recent participation in Maison et Objet 2025 last January welcomed buyers, guests, and design aficionados to world-class home furnishings and artworks by 32 local enterprises and visual artists.
The showcase carried the theme Artipelago II, serving as a continuation of last year’s participation to magnify the diverse talents, artisans, and creatives from across the archipelago. It was housed in the DESIGNPhilippines pavilion which provided a welcoming ambience highlighting the Philippines’ diverse cultural influences, rich history, and artisanal experience. Going around the exhibition, international buyers and guests were treated to an immersive experience as they walked through the vignettes reflecting the country’s heritage as well as the sustainability and innovation behind the products on display.
The DESIGNPhilippines pavilion stood out by merging visual and functional art, plus more than a hundred pieces of furnishings, from furniture and lighting to home decor and rugs.
Trade buyers and visitors at the Philippine pavilion
With the revitalized global economy, many buyers expressed a renewed interest to purchase Philippine-made designs that embody sustainability, expert manipulation of natural materials, and intricate handmade craftsmanship. The best selling products from the pavilion this year included the rattan lounge chairs by Finali; driftwood seahorse sculpture by Cebu Homecraft; outdoor stools by Coast Pacific; bohemian set by Prizmic & Brill; abaca carpets and rugs by Weavemanila Inc.; and the aluminum artwork by Chino Yulo.
The Philippine showcase attracted a variety of notable buyers including a high-end department store in Dubai, a boutique hospitality property in Belgium, an interior decor distributor in UAE, and globally renowned luxury hotels in the Americas and Europe. Most of the inquiries came from interested parties based in France, Spain, Belgium, Portugal, and Greece, as well as the Middle East, the Caribbean, and the US.
Designer Anton R. Mendoza is the Creative Director for the Philippine pavilion. He masterfully combined visual arts with home and lifestyle pieces to create conceptual vignettes. The art pieces in the pavilion, curated by Galerie D’Antoine and DF Art Agency, featured the works of Dino Gabito, Demi Padua, Chino Yulo, and Ezekiel Fajardo among others.
CITEM Executive Director Leah Pulido Ocampo with the Philippine delegation at Maison et Objet 2025
Held at the Paris Nord Villepinte Exhibition Centre in the French capital, the 5-day fair gathered 70,000 buyers and 2,300 exhibitors from around the world. The Philippine participation, organized by the Center for International Trade Expositions and Missions (CITEM), is the biggest to date. The delegation secured USD 1,920,000 in total export sales.
“Now, more than ever, we are thrilled to bring more and more homegrown products to prominent shows such as Maison et Objet. With a 32-strong contingent of premium brands and artists, and a solid storytelling of the country’s archipelagic edge, I am confident that this participation will take Philippine design to greater heights,” says CITEM Executive Director Leah Pulido Ocampo.
After its successful run in Maison et Objet, DESIGNPhilippines unveiled an exclusive display of premium home and furniture products at Trademart, Europe’s biggest B2B wholesale centre, in Brussels, Belgium. The showcase in the temporary showroom, organized by CITEM in partnership with the Philippine Trade and Investment Center (PTIC) Brussels, created an opportunity for trade buyers in Belgium and nearby countries to familiarize with Philippine-made products.
The Philippines’ participation in Maison et Objet 2025 was organized by CITEM, the export promotion arm of the Department of Trade and Industry (DTI), supported by First Lady Liza Araneta-Marcos. A champion of arts and design, Mrs. Marcos has made it possible for the country to be represented in the Paris trade show for the second time. It signifies the current administration’s strong support for the creative industry to thrive in the global landscape.
Manila FAME, the Philippines’ premier trade show for quality home, fashion, and lifestyle products, is set to hold its next edition on 16 to 18 October 2025 at the World Trade Center Metro Manila, Pasay City. Manila FAME is organized by CITEM.
About DESIGNPhilippines
DESIGNPhilippines positions the country as a sourcing destination for finely crafted products for the world market. It markets the creativity and artisanship of a globally competitive community of Filipino brands and manufacturers.
DESIGNPhilippines represents Filipino home, fashion and lifestyle products at premier trade shows and business-to-business platforms globally.
About CITEM
The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). CITEM advances the country’s image as a premier destination for quality export products and services. It remains steadfast in setting the highest standards of creativity, excellence, and innovation to achieve competitiveness in the home, fashion, lifestyle, food, creative, electronics, sustainability, healthcare, and IT-based sectors. CITEM is committed to developing, nurturing, and promoting micro, small, and medium enterprises (MSMEs), brands, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.
Ref. Elmer Harold Grande
Email: [email protected]
