In the heart of Manila’s historic Intramuros district, a remarkable transformation is taking place, bringing new hope to local vendors. Thanks to an innovative livelihood assistance program, these resilient individuals are gaining permanent stalls and essential resources, creating opportunities to enhance their businesses while enriching the district’s vibrant tourism scene.
One inspiring story is that of a devoted vendor Tess (not her real name), who has spent years selling traditional Filipino snacks to both locals and tourists. With the new permanent stall she received through the livelihood assistance program, Tess now enjoys a secure and clean space to prepare and sell her products.
“This stall has positively changed everything for me,” she shares with a warm smile. “I can offer more items, attract more customers, and support my family in ways I couldn’t have done before.”
Recently, the program provided 20 permanent vending stalls to members of the Vendors Association, led by its dedicated president, Mr. Ben Labadia. These stalls have become more than just selling spaces—they’re platforms for growth, dignity, and community pride.
Fairly enough, the fruits of this initiative extend beyond individual success stories. By empowering vendors like Tess, the program enhances the experience of visitors, offering a glimpse into the rich culture and heritage of Intramuros through its people.
The presence of well-supported local vendors fosters a more dynamic and authentic atmosphere, transforming Intramuros from being just historical relic but to living showcase of Filipino tradition.
The 20 vending stalls are permanently placed at the Barangay Alitaptap, Intramuros, Manila. (Photo by DOLE-NCR)
In addition to the program’s economic advantages, it promotes social empowerment and the preservation of cultural identity—demonstrating that revitalizing livelihoods can also enrich a nation’s ever-evolving story.
For Tess and many others, this program represents more than just a boost to their livelihoods—it’s a lifeline. A beacon of hope and opportunity, it allows them to flourish while becoming ambassadors of Intramuros’ unique charm. In every snack served, they share a piece of their story.
Among the attendees of the formal distribution of stalls were Department of Labor and Employment-National Capital Region Senior Labor and Employment Officer and Regional DOLE Integrated Livelihood and Emergency Employment Program (DILEEP) Focal, Ms. Aurora E. Halcon, representing DOLE-NCR Regional Director Atty. Sarah Buena S. Mirasol; Intramuros Administrator, Atty. Joan M. Padilla; Chief of Urban Planning and Community Development Division (UPCDD), Atty. Erwin L. Bernardino; and UPCDD Project Development Officer, Atty. Crystal Kate Agot. (AVS / PIA-NCR)
