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A glimpse of Fiesta Binirayan

Antique's Binirayan Festival is a home to interesting vibrant ventures. Historical Malay Ati Virtual Competition. Tanuman Festival. Lin-ay Kang Antique. Sikad Lagaw. Boat Parade. All these and more sought-after events mirror the rich culture of the province where the lush mountains meet the pristine coastlines.

One of the highlights of the annual festivity delves on Fiesta Binirayan. Situated in the heart of the capital town of San Jose de Buenavista, the Fiesta Binirayan pays tribute to the struggling start-ups and micro, small and medium enterprises (MSMEs) who are slowly carving their names in the biz industry.  

The Fiesta Binirayan pays tribute to the struggling start-ups and micro, small and medium enterprises (MSMEs) who are slowly carving their names in the biz industry. (PIA6-LML)

Its featured products consisted of native delicacies, gourmet food, arts, handicrafts, and clothing. In fact, people from far-flung areas flock to the bazaar to enjoy the sumptuous and delightful treats.  

According to Juan Carlos Perlas, head of the Tourism and Cultural Affairs of the province, the birth of Fiesta Binirayan came when Antiqueños economically struggled due to the impacts of the dreaded COVID-19. It is an offshoot of last year's Kapitolyo Market which garnered whooping sales among merchants.

“At the end of the day, these people after the festival have the taste of what it's like to be entrepreneurial and parang crash course. Although this was meant to be an entertainment for the people, it has an ulterior and effective purpose which is gin-obra namon siya nga business incubator,” Perlas explained.  

Previous beneficiaries of the open market were able to accumulate P500,000 to P1 million each. Some of them even mounted their shops out of the bazaar income.

A native of Sibalom, Myrna Labuson is one of the 45 micro entrepreneurs who participated in the Fiesta Binirayan.  Just like her fellow food exhibitors, she regarded this worthwhile endeavor as a blessing.

“I was able to join the Fiesta Binirayan and last year’s Kapitolyo Market which gave me an opportunity to sell my mushrooms,” Labuson expressed in local language.

Labuson's fledgling enterprise dubbed as MSS Mushroom is now gaining nods as people keep coming back to buy the wide array of mushroom products.

The MSS Mushroom is now gaining nods as people keep coming back to buy the wide array of mushroom products. (PIA6-LML)

Eating mushrooms, according to Labuson, bears nutritious benefits as it can be a healthy substitute against meat.

She also mentioned that private entities and government agencies such as the Department of Science and Technology (DOST), Department of Agriculture (DA), and Department of Trade and Industry (DTI) have poured out their support in the technological innovation of the product.

Meanwhile, Kevin Zulueta thanked the provincial government for giving them free space to hone their start-up business called MasaWraps.

MasaWraps is a shawarma place serving traditional and authentic flavors of the Middle East. (PIA6-LML)

“The sales are really good compared to last year because there are more people coming in than in the plaza (which was the previous venue). We accommodated fewer people in the previous year compared to today,” Zulueta conveyed.   

MasaWraps is a shawarma place serving traditional and authentic flavors of the Middle East. Its robust partnership with Vista Paloma, a prominent resort in Bellison town, sealed the deal to talk about crafting delicious Mediterranean cuisines.  

For his part, Zulueta is optimistic that a better new normal seizes brighter pros-

pects especially for budding entrepreneurs. He further emphasized that the rigid exercise of health protocols yield to the safe opening of the tourism industry.  

While the Binirayan Festival held every December hoped to gather Antiqueños to their beloved home town, for entrepreneurs, it means something more. It's giving life to the businesses who endured the bittersweet challenges. It's creating opportunities when days seem to be bleak. It's pressing a mark towards the country's socio-economic progress amid the pandemic. (AAL/LML/PIA6)

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Liez'l Marie Lamasan-Ejeda

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Region 6

Write to live. Live to write. 

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