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Enjoy the magic of movies at SM Cinema Urdaneta

Do you miss watching movies in a cinema rather than streaming them online?
Well, movie enthusiasts in Pangasinan are in for a treat with the recent opening of SM Cinema at SM City Urdaneta Central.
As the holiday season is not yet over, watching movies on the big screen with your family and friends is indeed one of your bucket lists.
When we talk of the magic of the movies, we are not only referring to unforgettable films, but also the amazing experience we have watching these in theaters. 
While home entertainment has become part of our lives, there is nothing like viewing films with family and friends in cinemas with giant screens, with state of the art picture quality, and a world-class sound system.
Ralph Cruz, SM marketing manager, said the SM Cinema Urdaneta is the 72nd branch opened nationwide.
It has three movie houses with 116 seating capacity each to accommodate moviegoers.  
Cruz said, “Well it’s very much more different going back to the big screen. Having it live in your face and watching it from the traditional movie screen is really much more different.” 
Indeed, movie-going experience has not dampened the Filipino appetite for movie viewing.
“The cinema feels, the difference and the emotion, and the way you prepare yourself – that you need to dress up with your family to have it as a bonding experience rather than through the online,” he added.
This new cinema boasts of state-of-the-art features.
It has Opus gliding spectator seats which allow viewers to recline for a more comfortable experience.
The advanced laser projection technology ensures that it is giving its patrons an elevated movie experience.
And for a holistic viewing experience, the theaters are equipped with Dolby surround sound system that promise to deliver rich movie audio.
So what are you waiting for cinephiles?
Rediscover the magic of the movies at SM Cinema Urdaneta!
It’s time to rejoice and rekindle your love for the big screen.
Get your tickets now at, through the SM Cinema App, or proceed to their ticket booths.
Because at SM Cinema, you’re sure to have the best movie watching experience! (JCR/AMB/PIA Pangasinan)

About the Author

April Bravo


Region 1

April M. Montes-Bravo is an Information Officer III of the Philippine Information Agency (PIA)-Region 1. She is currently the Information Center Manager of PIA Pangasinan Information Center based in Dagupan City and  regional editrix of PIA-Region 1.

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