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'Share the Love for Global Flavors' at IFEX PH 2023

Over 10,000 trade local and foreign buyers and visitors are expected to participate in the biggest international food and ingredients trade show set to take place at the World Trade Center Metro Manila from May 26 to 28, 2023.

The three-day event will allow buyers and visitors to network face-to-face with exhibitors through business-to-business (B2B) activities, engage in multi-sensory sourcing experiences, participate in dynamic cooking demonstrations, food-tasting/food-sampling activities and product presentations, special events and seminars, among others.

More than 500 Philippine and international exhibitors will showcase world-class quality food products and ingredients from various food segments, namely beverages, fine food and specialties, fruits and vegetables, biscuits and confectioneries, snacks and crispy savory food products, meat and poultry, dairy products, grain products, seafood and marine products, organic and natural products, raw materials and food ingredients, and equipment and services.

This year’s IFEX Philippines is designed to delight buyers and visitors with a number of thematic and innovative exhibitions of Philippine and international food brands, namely: Flavor Finds, Open House, and IFEX Kitchen.

Under the Flavor Finds is NXTFOOD PH, the Center for International Trade Expositions and Missions (CITEM) comprehensive product development and marketing program that aims to bring innovative Philippine food products to the global market.

It will also showcase new products from select exhibitors and emerging Philippine food products and ingredients with tremendous export potential.

A new sub-component of Flavor Finds, the Regional Flex, will also be presented this year.

Regional Flex will showcase export food products that are distinct and authentic from the regions of the country, offering a glimpse of the cultural experience and food tourism the Philippines has in store for local and foreign buyers alike.

Meanwhile, the New Product Showcase under Flavor Finds shall highlight new discovery treats and innovative products from IFEX exhibitors.

Participants can expect to see popular and emerging Philippine food products and ingredients like mango, coconut, cacao, and processed fruits and nuts.

Another show feature is the Open House. It will showcase products from partner programs and related government efforts that champion Filipino food exporters, manufacturers, and micro, small, and medium enterprises (MSMEs). Programs under Open House will include the following:

  • COCONUTPHILIPPINES - A showcase of coconut products from food SME exporters under CoconutPhilippines, the country branding of the most versatile food produce of the Philippines. CoconutPhilippines is presented through the Coconut Farmers and Industry Development Plan (CFIDP) of the Philippine Coconut Authority under the Department of Agriculture.
  • One Town, One Product (OTOP) Philippines - OTOP PHILIPPINES is a priority stimulus program for micro, small, and medium-scale enterprises. The program enables localities and communities to develop and promote products or services that are rooted in their local culture, community resources, and competitive advantage.
  • TASK Program (Technology Advice and Solutions from Korea) - A joint program by the Department of Science and Technology and the Korea Institute for Advancement of Technology that assists Philippine food companies in solving manufacturing issues such as product quality, production efficiency, and compliance with standards.
  • RAPID Growth Project - The Rural Agro-enterprise Partnership for Inclusive Development and Growth (RAPID Growth) is a multibillion-peso value chain-based and market-driven business development initiative that aims to achieve inclusive and sustainable economic development for Philippine rural farming communities in the country.
  • Halal-Certified Products - The Philippine government promotes the development of halal-certified food to encourage stronger trade relations with Muslim-dominated countries and to locally motivate the food industry to provide more halal options for tourists. Republic Act 10817 or the Philippine Halal Export Development and Promotion Program Act was signed to establish a comprehensive for the development and promotion of halal products for export.
  •  Department of Agriculture (DA) Pavilion - DA’s KADIWA Program is a market-based approach aiming to direct farmers and fisherfolks to consumers, effectively improving the food supply, market cost, and distribution system. In addition, the Young Farmers Challenge (YFC) program gives financial grant assistance to youth ages 18 to 30 years old with proposed agri-fishery business concepts/enterprises that are potentially profitable.

A special part of IFEX Philippines is the Katha Awards which seeks to strengthen the reputation of the Philippines as a go-to destination for globally competitive Asian food and ingredients by recognizing brands or companies that present new flavor profiles, innovative ideas, unique food fusions, and creative packaging methods in their food products.

The award program gives special recognition to the TOP new products in eight (8) food categories: Beverages, Fine Food and Specialties; Marine Products; Meat and Poultry Products; Snack Foods and Crisp Savoury Products; Baked Goods; Processed Fruits and Vegetables; and Natural, Healthy, and Organic Products.

IFEX Philippines will have a dedicated activity space for live audiences called the IFEX Kitchen for food-tasting activities, cooking demonstrations, and product presentations. Participants can also learn from industry experts by attending IFEX Talks and Seminars on food exporting business,  global food trends, market entry requirements, food licensing and certifications.

The Philippines’ The 16th IFEX Philippines focuses on the theme “Share the Love for Global Flavors” to highlight the Philippines’ top export products and commodities, together with other Asian and international flavors. (citem/pia-ncr)

About the Author

Susan De Leon

Assistant Regional Head

National Capital Region

IO 3

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