From folklore to the dance floor: Laoag City’s youth bring culture to life in festival parade

The streets of Laoag City pulsed with energy as the 28th Pamulinawen Festival brought history and tradition to life through the “Baro a Laoag” (New Laoag) Dance Parade on Feb. 10.

Eleven contingents from secondary schools across the city showcased their creativity and passion, weaving together stories of love, resilience, and devotion through choreographed performances.

Set to the timeless Ilokano folk song “Pamulinawen,” the parade became a moving tribute to the city’s cultural heritage.

The Pamulinawen Festival was originally held in honor of Saint William the Hermit to celebrate and remind locals how Christianity brings meaning to their lives and strengthens their faith, even in tough times.

What started as a simple event has grown into a major celebration that promotes the city’s heritage.

It now attracts locals, tourists, and returning Filipinos, or “balikbayans,” to join and watch the festivities.

The name “Pamulinawen” comes from a well-known Ilokano folk song about courting a strong-willed woman with the same name who remains unyielding to her lover’s pleas.

The song revolves around themes of courtship and love.

The term “pamulinawen” translates to alabaster, a type of stone commonly used for carvings.

In the song, this name symbolizes the woman’s tough and unsoftened heart.

As the feast for Saint William grew more grand and culturally rich, it took on the name Pamulinawen Festival.

A platform for youth expression

Beyond the competition, the event served as a stage for young dancers to celebrate their roots while honing their artistic skills.

Laoag City Mayor Michael Marcos Keon praised the participants for their dedication and artistry.

“To the students participating in today’s competition – your energy, enthusiasm, and creativity are the heart and soul of this festival. I encourage each of you to embrace this moment, knowing that you are not only competing but also contributing to the rich tapestry of our beloved city,” Keon said.

The Ilocos Norte National High School (INNHS) emerged as the grand champion, earning a P150,000 cash prize for their portrayal of a love story that triumphed over deception.

According to Lei Geeh Lumen, the school’s theater arts teacher, their performance depicted their original story about Ernesto, a humble musician who kept his songs private until meeting Rosario, a kind-hearted woman.

Their friendship grew as Ernesto serenaded her, gaining her favor.

Amante, a wealthy suitor, tried to win Rosario’s heart with grand gestures and sabotage Ernesto’s music.

Ultimately, Rosario chose Ernesto for the authenticity of his songs.

“Their love is a testament to the enduring power of kindness, sincerity, and music. Despite the obstacles and attempts at sabotage, the musician remains steadfast in his devotion. In the end, the woman chooses a love that is pure and unwavering,” Lumen added.

Meanwhile, the Ilocos Norte College of Arts and Trades (INCAT) secured first runner-up and a P100,000 prize with a heartfelt performance about the sacrifices of overseas Filipino workers (OFWs).

Their piece told the story of Rigor, an OFW who returns home to propose to his beloved Marites, reaffirming love that endures across distances.

Balatong Integrated School, the second runner-up, took home P50,000 for their performance depicting the origins of the Pamulinawen Festival, complete with a reenactment of Laoag’s embrace of Christianity and its early morning drum traditions.

All other participating schools received P10,000 as a consolation prize, recognizing their efforts in celebrating the city’s cultural identity.

Preserving culture, one dance at a time

The Pamulinawen Festival is more than just a competition—it is a living testament to Ilokano resilience and pride.

By actively engaging the youth in cultural performances, the city ensures that its traditions remain vibrant and relevant for generations to come. (CCMT/AMB/EJFG, PIA Ilocos Norte)

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