Marinduque, a province known as “the heart of the Philippines,” is drawing the attention of motorcycle enthusiasts through the success of its newly launched “PUSOMOTO” program.
A unique blend of tourism and adventure, the Provincial Tourism Office said that the initiative is quickly becoming a must-visit attraction for riders seeking to experience the heart of the Philippines in a way that’s both exhilarating and enriching.
Launched on February 21, coinciding with the 105th anniversary of the province’s founding, the PUSOMOTO program is designed to attract both local and international motorcycle enthusiasts, which is quickly gaining momentum as more riders take part in the province’s famed Marinduque loop.
According to the tourism office, the concept behind PUSOMOTO is simple yet powerful: “Puso,” meaning heart, refers to Marinduque as the “heart of the Philippines,” while “Moto” refers to the motorcycle journey that allows travelers to explore the province in a way that few other methods can offer.
Riders are invited to take part in a 140-kilometer ride through the province’s breathtaking landscapes, stopping at 14 checkpoints to witness stunning attractions, savor local delicacies and experience the warm hospitality of the Marinduqueños.
Riders’ Perspective
For many riders, the appeal of PUSOMOTO lies not just in the scenic views or the sense of adventure but in the sense of community that the program fosters.
As the program grows in popularity, riders from different parts of the Philippines and abroad are coming together to share their passion for motorcycles while embracing the culture and beauty of Marinduque.
“I’ve been riding for years, but this is by far one of the most exciting and memorable motorcycle journeys I’ve ever had,” said Ricardo Mateo, a motorcycle enthusiast from Manila who joined the program during its first week.
He added “The route itself is incredibly scenic and the checkpoints allow us to experience Marinduque’s history and natural beauty in a very personal way. It’s the perfect blend of adventure and cultural exploration.”
According to Mateo, one of the most rewarding aspects of the program is the opportunity to connect with locals.
“The people of Marinduque are incredibly welcoming. Everywhere we went, they greeted us with open arms, offering food and stories about their town’s history. It’s like we’re not just tourists– we are part of the community, even if just for a short while,” he said.
For Jonas Lapaz, a rider from Cebu, the experience was equally enriching.
“I’ve traveled to many places across the Philippines, but Marinduque has something special. The Marinduque loop lets you experience the island’s most iconic landmarks, from the Boac Cathedral to the Poctoy White Beach, in a way that no other form of travel can match. Riding through the small towns, meeting the people, and eating local dishes– it’s a combination of adventure and culture that you don’t often get,” Lapaz said.
The program is not just a ride around the island– it’s an immersive experience that celebrates both the province’s natural wonders and its cultural significance.
Riders visit 14 designated checkpoints across Marinduque, each offering unique experiences from historical sites like the Marinduque National Museum and the Pulang-Lupa Historical Park to scenic spots like Mt. Malindig and Poctoy White Beach.
In addition to these scenic and historical treasures, the program encourages riders to interact with local businesses.
“It’s about building a sustainable tourism model that benefits the local economy while preserving the culture and environment,” said Marinduque Tourism Officer Jose Rino P. Labay.
“Riders not only get to see Marinduque, they get to support local artisans, food vendors, and businesses along the route, which is what makes this program so unique,” he said.
Participants are given a “PUSOMOTO passport,” which they must get stamped at each of the 14 checkpoints. At each stop, they can also take selfies or group photos to document their journey, with the final stamp earned at the Luzon Datum of 1911, marking the official end of the Marinduque Loop.
Completing the loop earns riders a commemorative token as a keepsake of their adventure.
“The passport concept adds an element of fun and challenge. It’s not just about riding from one point to another but rather it’s about engaging with the places you visit, capturing memories and earning your stamps as a badge of honor. It makes the entire experience feel like a quest, not just a trip,” Mateo said.
Since its launch, over 20 motorcycle groups have participated, with more than 500 riders completing the Marinduque Loop. The program’s success is not only attributed to the island’s stunning beauty but also to the warm, community-oriented atmosphere fostered by local residents and businesses.
The impact of PUSOMOTO on Marinduque’s tourism industry is undeniable. It is expected to attract even more visitors in the coming months, as word spreads about the province’s appeal as a motorcycle destination.
Tourism officials are optimistic that this initiative will continue to grow, benefiting both the local economy and the environment by promoting sustainable and responsible tourism. (AS/DN/PIA MIMAROPA)
