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MSMEs and graphic artists collab for Brand Sparks in P’sinan

DAGUPAN CITY,  Nov 25 (PIA) -   Some 20 graphics artists  underwent a skills training and a closer collaboration with 10 micro, small and medium enterprises (MSMEs) as part of the Brand SPARK project in the Fourth District of Pangasinan. 

A brainchild of  Representative Christopher De Venecia, the Brand Spark training program,  aims to help MSMEs in their product branding and the graphic artists for their skills upgrading and client introduction.

“Branding is also an investment. Marami tayong MSMEs na masasarap ang produkto, maganda ang serbisyo, pero kung minsaan ay kulang sa branding. Kailangang mag-evolve din ang ating small businesses to keep up with the times and to cater to more clients especially the millennials and this could translate to economic growth,” De Venecia said in an interview.

At the end of the five-day training, which is inclusive of transportation allowance and snacks, the graphic artists presented their design output from their collaboration with clients. 

The branding designs were for products and services ranging  from ice cream and  desserts, farm and resort, restaurants, dragon fruit wine and meat products. 

Ana Sangalang,  one of the graphic artists for an ice cream brand in Manoaag town, designed a  logo that was very Filipino but can be of export quality and can compete globally.

“Sinama ko ang  emotions na gusto kong makuta sa ice cream na kung saan makakagiliwan at sabi nga ng isang panelist ay makakarelate ang lahat sa visuals and and playful vibe,” Sangalang told the Philippine Information Agency.

De Venecia said the MSMEs who took part are not forced to use the designs of the graphic artists  but if and when they decide to do so, it is up for  both parties to talk about it. (JCR/VHS/PIA Pangasinan) 

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Venus May Sarmiento


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