TRECE MARTIRES CITY, Cavite, (PIA)-- The Metro Pacific Tollways South (MPT South) collaborated with the Department of Tourism CALABARZON (DOT Calabarzon) and the Department of the Interior and Local Government Region 4-A (DILG IV-A) for the celebration of the National Tourism Month this September 2022 thru "Biyaheng South" Experiential Tour.
Co-presented by Millennial Resorts Corporation and with sponsors GAC Motor Philippines and The Adventure, MPT South brought its 'Ka-Biyaheros' that comprised of online content creators (Explore With Chelo PH, Hungry Byaheros, Lakwatsero Caviteno, All About Cavite, The Hungry Traveler PH, GO Cavite, GO Tagaytay, GO Batangas, and GO Philippines) and lifestyle media partners (TripZilla and Lifestyle Inquirer) for a two-day ultimate road trip experience headed towards the different tourist destinations in the progressive provinces of South, easily accessible via the Cavite-Laguna Expressway (CALAX) toll road network.
Department of Tourism Calabarzon, Regional Director Marites Castro stated, “Cavite and Batangas are blessed to have many open-air, nature, arts, and culture-based tourism products that our domestic travellers would like to experience when traveling amid the pandemic. And best of all, these tourism destinations and attractions can be accessed quickly and conveniently from Metro Manila through land travel via the Cavite-Laguna Expressway (CALAX), which is the most ideal way to travel south. It is with the hope that the partnership forged between DOT IV - A and MPT South will promote a dynamic tourism service and enhance our economy through inclusive and sustainable development of tourism with the Biyaheng South Program.”
Meanwhile, Ms. Arlette Capristrano, Assistant Vice President for Communication and Stakeholder Management Division of MPT South expressed her appreciation to all stakeholders who had exerted their efforts for the success of this project.
"We wanted to thank our partners, the Department of Tourism Region 4-A (DOT Calabarzon), the Department of Interior and Local Government Region 4-A (DILG 4-A), our co-presenter Millennial Resorts, and our sponsors GAC Motor and The Adventure for making this event possible. As we join the celebration of the National Tourism Month, MPT South is very hopeful for the fast recovery of the tourism sector in Region 4-A by providing accessible road and convenient travel to individuals, after lockdowns brought about by the pandemic," Ms. Capistrano said.
“By promoting domestic travel in Batangas through programs like Biyaheng South Experiential tour, Millennial Resorts and MPT South is helping the tourism industry recover from the challenges of the times,” asserted Patrick C. Gregorio, Landco senior consultant for Hospitality and Tourism.
MPT South's "Biyaheng South" is an award-winning tourism program of the toll road company that has been active on social channels like Facebook and TikTok for promoting its toll road network Manila-Cavite Expressway (CAVITEX and CAVITEX C5 LINK) and Cavite-Laguna Expressway (CALAX) as a gateway towards the sensational sites and attractions in South. With over 20,000 combined followers for both digital platforms, Biyaheng South was able to generate more than 1 million views on TikTok and gain a lifetime reach of 430,000 on Facebook, increasing vehicle traffic count along its expressways and helping boost the economic growth of the provinces hampered by the pandemic. (RBF/PIA-Cavite with reports from MPT South Information Office)