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PBBM wants ‘Kadiwa’ to continue beyond Christmas season thru LGU tie-ups

MANILA -- President Ferdinand R. Marcos Jr. said Thursday he wants the Kadiwa ng Pasko project to become a national program through tie-ups with local government units (LGUs) so it will be implemented even beyond the holiday season. 

In his remarks during the Kadiwa ng Pasko caravan in Quezon City, President Marcos praised the city government for pioneering the project, which became a model for other LGUs in Metro Manila.

Through the Kadiwa project, the prices of basic products became cheaper, benefitting the consumers and at the same time providing market to local agricultural producers as well as micro, small and medium enterprises (MSMEs), Marcos said.

The government wants to lower the price per kilo of rice to P25 through the Kadiwa project implementation, President Marcos said, adding this prompted the administration to implement the program throughout the Philippines. 

“Hindi lamang sa mga LGU. Magtutulungan na ang Office of the President at ang ating mga LGU para lahat dahan-dahang kumakalat ang dami nito. Kaya’t ‘yan po ang ating dapat ipagpatuloy,” Marcos said.

The President further said: “At masasabi ko na kahit pagkatapos na ng New Year ay hindi naman namin ititigil ‘yung Kadiwa ng Pasko. Patuloy nang patuloy na ‘yan. Hangga’t maaari ay patuloy ang Kadiwa para naging national program, para lahat ng buong Pilipinas ay makikita naman nila at makakatikim naman sila nung savings doon sa kanilang mga binibili.”

The Kadiwa project is the best Christmas gift that the government can extend to the public, Marcos said, adding that “it is the gift that keeps on giving.”

The President said Quezon City LGU has been the government model in the Kadiwa implementation and if a large city like Quezon City can successfully carry it out, other localities could do the same.

“Kaya kung kakayanin nung sistema ninyo ang Quezon City, eh kakayanin ‘yung mas maliliit. Kaya’t we were looking and seeing ano ‘yung mga kung tawagin ay best practices ay tinitingnan namin para maging mas maganda,” Marcos said.

The chief executive said: “Kaya’t nandito po ako para tingnan na maayos naman ang patakbo dito sa Quezon City ‘yung ating Kadiwa ng Pasko, at mukha namang nagiging maayos at may nararamdaman naman na savings ang ating mga kababayan.”

The Kadiwa ng Pasko program aims to provide a market to local farmers and fishermen for their produce, and to small business enterprises selling basic necessities.

Organizers expect them to have better income and, at the same time, provide the public access to more affordable, accessible and high-quality merchandise. 

Support agencies for the project include the Department of Trade and Industry (DTI), Department of the Interior and Local Government (DILG), Department of Social Welfare and Development (DSWD) and Department of Labor and Employment (DOLE). (PND)

About the Author

Kate Shiene Austria

Information Officer III

Information Officer III under the Creative Production Services Division of the Philippine Information Agency. 

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