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DENR NCR launches gaming app, mascot to teach children proper solid waste management

QUEZON CITY, (PIA) -- The Department of Environment and Natural Resources - National Capital Region (DENR-NCR) recently launched a mobile gaming application and a mascot to strengthen awareness and implementation of the Ecological Solid Waste Management Act among young people.

During the regional launch held at Kalumpang Elementary School in Marikina, Regional Strategic Communication & Initiatives Group head Christopher C. Villarin, who represented Regional Executive Director Jacqueline A. Caancan said the Android-based mobile gaming app was designed by DENR for children aged five to eight, especially since they are usually at home.

 “Pinas: The Basura Buster Mascot (PBB)” is an icon that symbolizes solid waste management.

“PBB is for the children to see a physical symbol of our advocacy campaign on ecological solid waste management and thru the mobile app, they would be able to play with the guidance of their parents. It is both instructional and educational thru which they can imbibe and learn proper waste segregation,”Villarin said.

He also said that both are intended to popularize the concept and practice of proper solid waste management among the youth and encourage waste segregation at home.

Villarin also cited the importance of building partnership to ensure maximum exposure and success of the of the advocacy campaign.

For the activity, the City Schools Division Office of Marikina SDO mobilized the Youth for Environment in Schools-Organization (YES-O) faculty advisers and student officials in support of the event.

The Philippine Information Agency-National Capital Region (PIA NCR) facilitated the conduct of a puppet show entitled “Inang Kalikasan” that shows the importance of environmental conservation.

“The directive of our RED Caancan on building partnerships has always been clear. She favors a whole-of-nation approach in resolving environmental issues. She also believes that people should be involved in defining and finding solutions to our environmental woes, hence her instruction to us to actively seek and explore avenues for environmental partnership,” Villarin said. (pia-ncr)

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Susan De Leon

Assistant Regional Head

National Capital Region

IO 3

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