PDIC highlights value of deposit insurance thru awareness drive

MANILA (PIA) — The Philippine Deposit Insurance Corp. (PDIC) encouraged the public to deposit their hard-earned money in banks, saying these are insured by up to P500,000 per depositor.

PDIC President and CEO Roberto B. Tan, in his message during the 22nd Depositor Protection and Awareness Week (DPAW), encouraged Filipinos to save in banks for a secure financial future.

By emphasizing the protection offered by deposit insurance, we hope to encourage Filipinos who have yet to access basic financial products and services to start saving their hard-earned money in banks,” Tan said.

With the theme “Deposit Insurance: Proteksyong Maaasahan sa Ipong Pinaghirapan” (Reliable Protection for Your Hard-Earned Savings), the awareness drive emphasized the insurance offered to Filipino bank depositors.

The PDIC partnered with government agencies, private institutions, and insured banks to spread its message.

Information materials were disseminated through traditional and social media channels, including the PDIC website (https://www.pdic.gov.ph/), Facebook, and Youtube. These materials included newspaper articles, physical and digital DPAW banners, and social media graphics and videos.

The PDIC collaborated with the Philippine Information Agency, the grassroots communication arm of the government, to help inform the public about the bank insurance system. The “PDIC 101: Understanding Deposit Insurance” session focused on the PDIC’s mandates and its advocacy for financial literacy and inclusion. This initiative aimed to enhance media understanding of the PDIC’s role in the financial system and its impact on Filipinos’ lives. (JCP/PIA-NCR)

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