ZAMBOANGA CITY, Jan. 28 —The Presidential Communications Operations Office (PCOO) 2017 Roadshow rolled off in Zamboanga City, Saturday, after the multiple city tour kick-off in Davao two weeks ago.

The roadshow gathered more than 250 participants from various sectors that included LGU executives and representatives, information officers of national government agencies, members of the police force, student leaders, representatives of indigenous peoples, community influencers and media personalities.

”Our principal task is to communicate the government policies to the masses, to provide information and to make people understand kung ano po ang mga polisiya ng ating gobyerno,” PCOO Secretary Martin Andanar said.

The roadshow aimed to inform and engage stakeholders from various sectors on key government milestones and priorities. Topics discussed included the Philippines’ Chairmanship of the ASEAN 2017, the Challenges and Accomplishments of the Freedom of Information Executive Order, the Task Force on Media Security, and how Social media can be a tool for participatory governance.

Secretary Andanar delivered the keynote speech and the participants were welcomed by Zamboanga City Mayor Beng Climaco-Salazar.

The President’s communication chief said that the government through PCOO attached agencies will communicate its message through four key platforms: online, on air, on print, and on the ground.

In an earlier event where he led the launch of the Philippine Information Agency’s (PIA) ASEAN Information Kiosk, Andanar emphasized the significance of PIA's role in reaching out to the grassroots. He cited that it is the agency that can effectively cascade important information about government and its services down to all provinces around the country especially to the grassroots.

"It is important that we also utilize the power of on-the-ground, person-to-person communication in bringing government closer to the people," Andanar added.

The PIA ASEAN Info Kiosk is a tie up among various government agencies involved in the ASEAN hosting. One of its goals is to communicate the positive impact of the ASEAN and how this opens opportunities for all Filipinos.

Meanwhile, PIA Director General Harold Clavite highlighted the need for community influencers, multipliers and various communication networks to work together in raising the citizenry’s awareness on how each Filipino can participate in and benefit from the programs, policies and services of the government.

“Magtulungan tayo sa pagbibigay ng tamang impormasyon sa ating komunidad para ang bawat Pilipino ay magkaroon ng kakayahan na makilahok, makialam at makiisa sa pagpapatakbo ng ating gobyerno tungo sa tunay na positibong pagbabago sa ating bansa,” Clavite added. (PIA)