The province of Samar has recently launched three new exciting tourism circuits that showcase its rich cultural heritage and breathtaking scenery. These circuits are the Mabaysay Cultural River Cruise, Tandaya Trail 1, and the Secret Kitchens of Samar Gastronomy Tour.
These tourism circuits are part of the transformative 'Spark Samar' tourism campaign, launched in 2015 in partnership with local government units, the private sector, and tourism industry stakeholders.
The campaign is making significant strides in changing the province's negative perception, often associated with 'disaster, poverty, and insurgency,' and paving the way for more tourism development and job opportunities in the areas.
Tourism Secretary Christina Garcia Frasco lauded the initiatives that provide authentic, immersive, and sustainable tourism experiences. She emphasized the significance of cooperation among the national government, local authorities, and private stakeholders in fully utilizing the potential of Samar's destinations.