Honey is considered a “liquid gold” by the locals in northern Cagayan. It is a highly valued product gathered in the Sierra Madre forests, not only because of its nutritional content but as an alternative medicine for various clinical conditions.
Even if honey gathering is arduous, some natives, including Aeta families, living in the Sierra Madre mountains gather honey to earn money. However, they often sell a bottle of pure wild honey at a very cheap price.
With this, the government intervened to help the gatherers command a higher price to compensate for their labor and the risk.
Manjou’s Pure Honey is one of the successful entrepreneurs in the province. The venture was assisted by the Department of Science and Technology (DOST), Department of Trade and Industry (DTI) Department of Labor and Employment (DOLE), and National Economic Development (NEDA).
Gedielyn Paje, the owner of Manjou’s, ventured into wild honey production in collaboration with the local honey gatherers in the northern Cagayan area.
She serves as the ready market for local honey collectors. She buys wild honey at a price higher than how much they earn if they sell it directly to households. With the government’s intervention, she underwent various trainings on hygienic and quality honey production.