Upscaling and reinventing
In its original form, the pressed plastic measures 12 x 14 inches, A2 sized, with specific thickness and an option for a glossy, matte, or textured finish.
These raw materials serve as an alternative to acrylic plates, countertop laminates, and fake capiz shell sheen for a variety of home and fashion applications.
From these tarpaulin-backed pressed sheets, the group manufactures totes, backpacks, school bags, ID and passport holders, wallets, billfolds, purses, keychains, bracelets, table coasters, mouse pads, slippers, home accents, wall decors, and lampshades.
Creating a livelihood by upcycling discarded plastic bags is KURE’s way of reinventing trash into useful products and home accents.
KURE offers a creative solution to the growing environmental concern over plastic waste, which takes a long time to decompose and has started clogging the ocean.
Most of these women desire to have financial freedom, something they can call their own contribution to the family, but they were never given the chance to do while working full time as housewives.
“Here, we wanted to achieve our goals of environment, empowerment and employment,” said Ellen Grace Gallares, PRP4IWI consultant.
The KURE women are cutting into the garbage problem by recycling the plastic trash and turning it into something useful and beautiful.
Every purchase of a KURE product saves a kilo of plastic from ending up in the ocean. (RAHC/PIA7 Bohol)