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Veggie farmers rake sales with DA’s buying rescue program

BAYOMBONG, Nueva Vizcaya (PIA) —  The Department of Agriculture continue to gain success in helping vegetable farmers here in selling their products to various sectors in Cagayan Valley region.

Dr. Rose Mary Aquino, DA OIC Regional Director has expressed elation over their recent result of marketing strategy  through the Buying Rescue program.

She said the veggie rescue mission linked the products of the farmers to various government agencies, farmers cooperatives and associations including their workers.

Aquino said the BRP report from January 6 to January 21 showed that the BRP target consumers have posted P1.4 million sales from vegetable products.

The DA's Buying Rescue Program in Cagayan Valley has benefited vegetable farmers in Nueva Vizcaya. A recent report from the DA showed that P1.4 million worth of sales has been generated by farmers through the Buying Rescue Program from January 6 to 21, 2024. Photo Courtesy of DA Region 2

“The total sales of our BRP strategy came from our market linkages such as the DA Cagayan Valley Regional Employees Cooperative which sold about 38,993 kilos of vegetables worth P1.1 million, the DA - Agribusiness and Marketing Assistance Division sold about  9,808 kilos, the Happy Farmers Cooperative with  1, 880 kilos, Greeners Cooperative with 2,058 kilos and   DA-Quirino Experiment Station Employees Cooperative with 1,530 kilos of vegetables sold,” she said.

The vegetable supply glut came at the Nueva Vizcaya Agricultural Terminal in Bambang town after farmers from the provinces of Nueva Vizcaya, Benguet and  Ifugao simultaneously harvested their products.

The DA, collaboration with NVAT management have rolled out the BRP that tapped the assistance of KADIWA outlets. DA’s regional marketing division and its cooperative employees, farmers cooperatives and associations to help in the marketing of the agricultural products.

Aquino said a long-term and short term plans are being laid out through a series of consultative engagements with Local Government Units, farmers cooperatives and associations and National Government Agencies in Northern Luzon to sustain the multi-sectoral strategy to help farmers in the major vegetable producing regions of Cagayan Valley and the Cordillera, among others. (OTB/BME/PIA NVizcaya)     

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Benjamin Moses Ebreo

Information Officer III

Region 2

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