“We want the public to know better about the services, the program, and even the tourist destination here in Davao,” Guillermo said.

She said that the information materials in audio and video will come from various government agencies and local government units.

“This will be the first time in the entire PIA, in the entire nation, na ginamit namin ang bus para maging platform of disseminating government information,” she said.

(This will be the first time in the entire PIA, in the entire nation, that we have utilized buses as platforms for disseminating government information.)

On the part of the bus company, DMSC chief executive officer Emerald Uy expressed excitement for the project, as they also planned to improve their bus services and even develop videos that would feature their routes and safety tips for commuters.

“I think very important talaga na we will be able to give the proper information to everyone, especially to our commuters,” Uy said.

(I think it is very important that we will be able to give the proper information to everyone, especially our commuters.)

She also vowed to fully support the project of PIA XI, as this will be very beneficial to the public, especially those using buses to be aware of government programs.

To date, DMSC has around 150 buses plying the different parts of Mindanao and two buses onDavao -Manila route.

“We just launched last week the Davao–Baganga route via Compostela, and we will be opening more routes in the coming months,” she said. (MLU/PIA Davao de Oro/PIA photos)