No. of :

No. of Shares:

Currently viewed by: Marcus Rosit

DBM spox is top gov't communicator in annual assessment

MANILA, (PIA) -- A nationwide survey by the RP-Mission and Development Foundation Inc. (RPMD) has identified the spokesperson of the Department of Budget and Management (DBM) as top-performing government communicator for 2023.

DBM Undersecretary Goddes Hope Libiran, who heads their agency's Media Affairs and Community Relations Office, is at top spot with a satisfaction rating of 89.7 percent.

The "Boses ng Bayan" (Voice of the People) survey, based on responses from 10,000 Filipinos selected from a 65-million voter pool, assessed communication leaders across various government agencies.

Other notable communicators included:

  • Mico Clavano, Department of Justice (88.9 percent)
  • Marge Gutierrez, Department of Interior and Local Government (87.3 percent)
  • Edu Punay, Department of Social Welfare and Development (85.6 percent)
  • Daphne Oseña-Paez, Presidential Communications Office (84.1 percent)
  • Dana Sandoval, Bureau of Immigration (82.5 percent)

The assessment focused on factors like clarity and accuracy of information, timeliness of responses, and adaptability to new communication channels.

The communicators' ability to engage diverse audiences, manage crises effectively, and maintain consistency across platforms was also considered.

Ethical communication practices were also crucial, with an emphasis on honesty, integrity, and respect for privacy.


Transparency and public trust

Dr. Paul Martinez, Global Affairs Analyst and Executive Director of RPMD, highlighted the importance of these communicators in bridging the gap between the government and the public.

"Their dedication enhances transparency, shapes public perception, and ensures clear understanding of government policies," Dr. Martinez said.

Effective communication, he emphasized, is especially vital during crises and policy changes to maintain public trust. Accurate and timely information can prevent misinformation, manage expectations, and foster cooperation.


Impact on governance

Regular evaluations like "Boses ng Bayan" are seen as crucial for continuous improvement and professional development among government communicators.

This, in turn, strengthens democratic processes by encouraging informed public discourse and participation.

Dr. Martinez concluded by commending the top communicators and recognizing their role in informed decision-making.

"Their ability to convey complex information fosters civic engagement and strengthens democratic governance," he said. (JCO/PIA-NCR)

About the Author

Jerome Carlo Paunan

Regional Editor

National Capital Region

Feedback / Comment

Get in touch