ILOILO CITY (PIA) – A new campaign dubbed “Visit Iloilo”, which calls for the unified efforts of all tourism stakeholders to promote the place and position it as one of the premier destinations globally, was formally launched on April 15.
The event was led by the Iloilo Festivals Foundation Inc. (IFFI), the Iloilo M.I.C.E Alliance, and Megaworld Corporation, supported by the local government units of the city and province of Iloilo, the Department of Tourism (DOT)-6, the Tourism Promotions Board, and the Philippine Chamber of Commerce and Industry (PCCI)-Iloilo.
IFFI president Allan Ryan Tan, in his speech, stressed that the campaign is a call-to-action for all tourism sectors to be unified in the stride to establish Iloilo as one of the top destinations in the world.
“It is an invitation for everyone to immerse themselves in our Ilonggo history, heritage, and hospitality. Visit Iloilo is an endeavor to elevate Iloilo as the Philippines’ festival capital,” Tan said, noting that 50 partners signed a commitment wall, signifying their unified effort to promote Iloilo’s gastronomy, and historical and cultural richness.